Energy Efficiency

Continuous investment in W22 Super Premium IR4 motors drives reduced energy consumption, increased reliability, and greater durability under severe operating conditions. In a sector known for extreme operating conditions, Irmãos Cioccari & Cia Ltda., a traditional limestone producer located in Caçapava do Sul (RS), began a modernization project focused on efficiency and sustainability. Since 2021, the company has been gradually replacing its older motors with W22 Super Premium IR4 models from WEG, supported by consistent investment in environmentally responsible production upgrades. Starting in 2024, this process became continuous and recurring, with approximately 30 new motors purchased annually. IR4 Technology: up to 20% fewer losses and higher productivity W22 Super Premium IR4 motors represent a superior standard of energy performance, offering 20% fewer losses compared to Premium (IR3) motors. This level of efficiency directly translates into significant reductions in electricity consumption, which on average accounts for 70% of industrial energy demand. For the harsh environment of the limestone sector—characterized by heavy dust, abrasive particles, and thermal variations—the motors were specified with special IPW65 protection, a cast iron fan, epoxy sealing at the cable passage, a shutdown thermistor, and a stainless-steel threaded drain. These optional features provide mechanical strength, dust and moisture sealing, enhanced thermal protection, and extended durability. More availability, less care, and pared environmental impact The modernization brought direct gains in machine availability, reduction of unplanned downtime, and lower maintenance costs. Additionally, adopting higher-efficiency motors contributes to reduced CO₂ emissions, aligning with the company’s sustainability goals and ESG best practices. The partnership between WEG and Irmãos Cioccari demonstrates how technology and energy efficiency can transform industrial performance. With motors designed for critical environments, the company achieved greater reliability, productivity, and financial sustainability. Discover how WEG’s W22 Super Premium motors can optimize your operation and reduce energy costs with high reliability.

One of the fastest-growing industries in the world, data centers are powering the digitalization of industries and are required to scale at speed. Addressing this challenge, Siemens Smart Infrastructure and Delta have formalized a global partnership to deliver prefabricated, modular power solutions, designed to accelerate the deployment of data center infrastructure, while significantly reducing CAPEX. The global partnership will ensure hyperscale and colocation operators the highest performance in power management and reliability as they grapple with the demands of scaling infrastructure to meet AI and cloud computing growth. prefabricated power solutions As digital demand explodes, data centers have become critical infrastructure powering the backbone of the increasingly connected society. However, time-to-market constraints, rising costs, and sustainability pressures pose key challenges for operators as they rapidly expand capacity. The prefabricated power solutions from Siemens and Delta enable data centers to overcome these pain points, providing a strategic advantage in the competitive data center market. Demands of the AI era Jimmy Yiin, Executive Vice President of Global Business Operations, Delta Electronics, Inc., said: "Delta's commitment to energy efficiency is foundational to this agreement. By leveraging our expertise in power solutions from grid to chip, which enables us to architect the system closer to the critical load, our Uninterruptible Power Supply (UPS), batteries, and advanced thermal management technologies are uniquely designed for the high-density demands of the AI era." "Working with Siemens allows us to further expand the reach of our cutting-edge, energy-saving solutions rapidly through a single, globally supported supply chain across EMEA and APAC.” Modular power systems off-site The core of the agreement centers on the delivery of prefabricated, integrated containerized power solutions (SKIDs, eHouses). By prefabricating and pre-testing these modular power systems off-site with an optimized layout, the solution provides a standardized, plug-and-play approach that reduces time-to-market by up to 50 percent, lowers construction risk, and maximizes valuable data center square footage.  The efficient design can provide up to 20 percent CAPEX reduction and up to 27 percent lower carbon emissions by using less concrete in the space-optimized layout. Siemens' electrical power distribution "Our partnership with Delta represents an important milestone for data center construction in the world's fastest-growing markets," said Stephan May, CEO of Electrification & Automation at Siemens Smart Infrastructure. "By combining Siemens' electrical power distribution and engineering services with Delta's high-efficiency UPS, battery and cooling offerings, together we are delivering a prefabricated, customizable solution that can drastically cut time-to-market by up to half. This approach also lowers construction risk with better predictability, while enhancing energy efficiency and supporting the long-term sustainability goals of our customers.” Data integration into the building management system Designing the power solutions with Building Information Modeling (BIM) from the start, including third-party products, enables real-time data integration into the building management system for improved performance, faster troubleshooting and more efficient operations over the lifecycle.  This digital twin approach makes installation and commissioning faster while optimizing the data center's energy footprint. The detailed virtual model allows for enhanced collaboration, more accurate planning, and proactive issue resolution. Partner ecosystem approach Siemens is committed to leveraging partnerships that complement its expertise and portfolio to create the best outcomes for its customers. By connecting the dots between major players across the value chain, this partner ecosystem approach fosters innovation and encourages the interoperability required to solve the world’s greatest challenges.

Delta, a pioneer in power management and smart green solutions, and Siemens Smart Infrastructure have formalized a global partnership to deliver prefabricated, modular power solutions designed to accelerate the deployment of data center infrastructure, while significantly reducing CAPEX. The partnership will ensure hyperscale and colocation operators enjoy a strategic advantage in the competitive AI and cloud computing data center market, with the highest performance in power management and reliability. Delta’s long-term strategy Victor Cheng, CEO of Delta Electronics (Thailand), said, "The fast-growing AI trend requires dynamic collaboration with partners, a core of Delta’s long-term strategy. Hosting this agreement signing in Thailand reinforces the strategic importance of our global manufacturing and integration capabilities." "By activating our integration hubs across APAC and EMEA, we are bringing a transformative solution to the market: a prefabricated, modular solution that ensures fast, localized delivery, enhanced project certainty, and accelerated time-to-market for new capacity.” Delta's high-efficiency UPS "Our partnership with Delta represents an important milestone for data center construction in the world's fastest-growing markets," said Stephan May, CEO of Electrification & Automation at Siemens Smart Infrastructure. "By combining Siemens' electrical power distribution and engineering services with Delta's high-efficiency UPS, battery and cooling offerings, together we are delivering a prefabricated, customizable solution that can drastically cut time-to-market by up to half. This approach also lowers construction risk with better predictability, while enhancing energy efficiency and supporting the long-term sustainability goals of our customers.” Demands of the AI era Jimmy Yiin, Executive Vice President of Global Business Operations, Delta Electronics, Inc., said, "Delta's commitment to energy efficiency is foundational to this agreement. By leveraging our expertise in power solutions from grid to chip, which enables us to architect the system closer to the critical load, our Uninterruptible Power Supply (UPS), batteries, and advanced thermal management technologies are uniquely designed for the high-density demands of the AI era." "Working with Siemens allows us to further expand the reach of our cutting-edge, energy-saving solutions rapidly through a single, globally supported supply chain across EMEA and APAC.” Lower carbon emissions The core of the agreement centers on the delivery of prefabricated, integrated containerized power solutions (SKIDs, eHouses). By prefabricating and pre-testing these modular power systems off-site with an optimized layout, the solution provides a standardized, plug-and-play approach that reduces time-to-market by up to 50%, lowers construction risk, and maximizes valuable data center square footage. The efficient design can provide up to 20% CAPEX reduction and up to 27% lower carbon emissions by using less concrete in the space-optimized layout. Ecosystem approach Siemens and Delta are committed to leveraging partnerships that complement their expertise and portfolio to create the best outcomes for their customers. By connecting the dots between major players across the value chain, this partner ecosystem approach fosters innovation and encourages the interoperability required to solve the world’s greatest challenges.

Allient Inc., a designer and manufacturer of speciality Motion, Controls and Power products and solutions for targeted industries and applications, has announced that it will showcase its versatile Pyxmos™ Module Servo Drive, along with a broad portfolio of advanced motion technologies at SPS 2025, taking place 25–27 November in Nuremberg, Germany. If they are attending, please visit them at Booth #241 and #340 in Hall 1 or get in touch to arrange a meeting during the event. Variety of Allient products Pyxmos™ is a modular drive platform designed to work with nearly all of Allient’s motor types, making it a powerful and flexible solution for OEMs and system designers. Visitors to the booth will see live demos of Pyxmos™ Modules in backplane & rack configurations driving a variety of Allient products, including: HeiMotion Dynamic Series Servo Motors Linear Stage using P-Series Air-Core Linear Motors ThruSight-Focus XYZ Stage Using C-Series Air-Core Linear Motors TG Series Slotless Frameless Torque Motors These demonstrations highlight Pyxmos™’s ability to adapt across motor technologies and form factors. One standout configuration is Pyxmos™ mounted on a backplane within an enclosure, an ideal example of how an end customer might deploy the system in a real-world application. Allient's range of motion control solutions In addition to the Pyxmos™, Allient will feature a wide range of motion control solutions, including: HeiMotion Dynamic Series Servo Motors Linear Stage using P-Series Air-Core Linear Motors ThruSight-Focus XYZ Stage Using C-Series Air-Core Linear Motors TG Series Slotless Frameless Torque Motors These demonstrations highlight Pyxmos™’s ability to adapt across motor technologies and form factors. One standout configuration is Pyxmos™ mounted on a backplane within an enclosure, an ideal example of how an end customer might deploy the system in a real-world application. In addition to the Pyxmos™, Allient will feature a wide range of motion control solutions, including: ThruSight-Focus XYZ Stage HeiTronX Series Integrated Servo Motors HeiMotion Dynamic, Premium, & Stainless-Steel Series Servo Motors PerformeXG Series Slotless BLDC Gearmotor KinetiMax & ResMax Series BLDC with Integrated Drive EHS Series (Electrohydraulic Pump Motor) EPS Series (Electric Power Steering) KinetiMax HPD Outer-Rotor Frameless Motor Series SL Series Slotless Motors SA Series Axial Flux Motors ElectroFlux & MegaFlux Series Frameless Torque Motors TG & LS Series Slotless Frameless Torque Motors I-Series Iron-Core Linear Motors P-Series & C-Series Air-Core Linear Motors Next evolution in modular motion control “Pyxmos™ represents the next evolution in modular motion control, offering unmatched flexibility and performance across a wide range of motor technologies,” said Richard S. Warzala, Chairman of the Board, President and CEO at Allient. He adds, “We’re excited to showcase its capabilities at SPS 2025 and demonstrate how it empowers OEMs and system designers to create innovative solutions.”

Following their successful joint showcase at Automatica earlier this year, ALVA Industries (ALVA) and Copley Controls (Copley) are partnering once again, this time at SPS 2025, to demonstrate the seamless integration of Alva’s SlimTorq™ frameless motors with Copley’s Accelnet BPL-090-30 servo drive. The demo, available in Alva’s booth (Hall 3, Booth 259), highlights a fully operational motion system combining zero-cogging torque performance from Alva’s SlimTorq™ motor with Copley’s advanced servo control technology. Together, they deliver a motion control solution engineered for unmatched smoothness, responsiveness, and integration flexibility, ideal for robotics, automation, and precision machinery. Precision servo drive solutions “At Copley Controls, we are committed to delivering precision servo drive solutions that enable high-performance motion ecosystems. We are thrilled to demonstrate how our compatibility with Alva’s motors gives customers a streamlined path to world-class servo performance backed by two trusted industry partners,” from Ryan LaVoie, Director of Product Management & Marketing at Copley Controls.  “It’s a pleasure to once again team up with Copley at SPS,” said Anton Franzén, Director of Product Management & Application Engineering at Alva Industries. “Together, we’re showing how easily our SlimTorq™ motor integrates with Copley’s servo drive to deliver a compact, powerful motion solution.” Alva’s SlimTorq™ motor series At the heart of the demo is Alva’s SlimTorq™ motor series, designed for applications demanding low cogging, high torque density, and compact integration. Its frameless, slotless architecture and large through-hole offer maximum design flexibility for robotics, gimbals, and medical systems. Driving the setup is the Copley Accelnet BPL-090-30, a DC-powered servo drive that delivers up to 15 A continuous current with precise control across position, velocity, and torque modes. Supporting CANopen DS-402, multiple feedback options, and CME 2™ software for fast commissioning, the BPL represents a robust solution for embedded motion control applications. See It Live at SPS 2025 Visit Alva to see the collaboration in action: Alva Industries - Hall 3, Booth 259

In April 2025, NOARK Electric proudly announced its strategic partnership with Temco Northwest, a premier manufacturers’ representative firm, to serve the dynamic markets of Washington, Oregon, and Northern Idaho. This collaboration marks a significant milestone in NOARK’s mission to expand its footprint across North America and better support local OEMs, contractors, and distributors with advanced, reliable electrical solutions. The Perfect Partnership for Regional Growth With over 44 years of experience, Temco Northwest brings an established presence and unmatched expertise in representing leading electrical and electro-mechanical manufacturers. Their strong reputation for technical knowledge, customer-centric service, and robust industry relationships aligns seamlessly with NOARK’s global standards of excellence. “Partnering with a world-renowned company like NOARK is a natural step for Temco,” says Tod Ege, Vice President, Sales Engineer, and Distribution Manager at Temco Northwest. “NOARK’s comprehensive range of low, medium, and high voltage components—especially their circuit breakers and transformers—perfectly complements our current line card and enhances the value we can deliver to our customers throughout the Pacific Northwest.” NOARK’s Vision for the Pacific Northwest NOARK Electric, a subsidiary of the global CHINT Group, is known for its innovative approach to power distribution and motor control. With a product portfolio backed by rigorous testing, international certifications, and a five-year limited warranty, NOARK continues to raise the bar for performance, reliability, and value in the industrial and commercial sectors. “Temco has a proven legacy of building strong manufacturer relationships and delivering technical excellence to the market,” says Randy Sitowski, Regional Sales Manager at NOARK. “Their knowledgeable sales team and deep regional ties give us great confidence in expanding NOARK’s presence across the Pacific Northwest and delivering our best-in-class solutions to more customers.” The partnership between Temco Northwest and NOARK Electric represents a fusion of global innovation with local expertise. Together, they are poised to deliver next-generation power solutions that empower businesses, boost system performance, and build a more electrified, efficient future for the Pacific Northwest.

Fleet electrification provides opportunities to achieve climate goals while delivering social, financial, and environmental benefits to individuals, businesses, and communities, but the road to successful EV implementation is not without obstacles. Your EV fleets need to work — all the time under varying conditions — to ensure optimal uptime while maintaining energy efficiency. Consequently, electric vehicle service equipment (EVSE) can’t just be “tacked onto” your existing operation. Rather than a “new standalone addition,” it requires a thoughtful and forward-looking approach to seamlessly integrate into your overall facility. Ensuring the type of reliable power needed for an electrified fleet is critical. Luckily, there are a number of new and emerging solutions that promise to deliver clean and reliable local power generation. The Challenges The availability and reliability of the power needed to support electrified fleets is a primary roadblock for many commercial fleet operators. It’s important to look at where that power comes from, how much it will cost, and whether it will be available when needed. Projections indicate that the demand for electricity will surge by 50% during the next two decades Today’s energy landscape is complex. Projections indicate that the demand for electricity will surge by 50% during the next two decades, with no signs of slowing down. According to Grid Strategies, the U.S. electric grid is not prepared for this level of significant load growth. The sheer amount of power needed to keep trucks charged and running 24/7 can be substantial. This poses a key risk for reliability in EV infrastructures, particularly in mission-critical situations. In addition, most fleet operators have become accustomed to fairly predictable fuel costs, since many take advantage of long-term supply arrangements. By contrast, electricity grid costs can vary and result in unpredictable spikes. This adds an extra layer of complexity when it comes to the planning and timing of fleet charging. As a result, many fleet charging operations are turning to local power generation. Intelligent Microgrids, the Energy Insurance Microgrids are nothing new, with rural communities relying on them for decades. Increased affordability and shifting regulations are allowing for more of these microgrids to be powered by renewable energy methods. A common misconception is that microgrids can completely off-set power from the grid. In reality, they are designed to provide peak load shaving and system resiliency. Coupled with an EV infrastructure, microgrids can offer more flexible and reliable energy management. When compared to a traditional microgrid for a building system, microgrids for fleet electrification present new challenges. Most notably, microgrids for fleet electrification are not modeled on an existing load, but rather anticipated demand, which can make reliable load-based modeling more difficult. However, an "intelligent" microgrid uses control systems to manage, store, charge, and discharge energy across the system. Strategic energy management The system can buy power from the grid during low-cost periods while storing self-generated solar power These controls monitor supply and demand, track real-time electricity prices, and create efficient charging schedules, considering factors like Time of Use (TOU) and peak day rates. For example, when electric fleets plug in, demand may increase significantly overnight, making strategic energy management crucial. The system can buy power from the grid during low-cost periods while storing self-generated solar power for later use. When prices rise, it discharges stored energy, keeping costs stable. It can also operate independently, ensuring continuous power during outages and disruptions, improving efficiency, cost control, and reliability. Conversely, fleets often permit charging flexibility within defined boundaries, providing a unique dispatchable resource that can be tuned to fit the needs and energy resources of the customer. A New Category of Local Power Generation Linear generator technology is proving to be an innovative solution for EV infrastructures by providing flexible, resilient and cost-effective on-site base load power. Linear generator technology provides fuel-flexibility meaning they can directly run and switch among traditional fuels like natural gas or propane. Or, they can use low and zero-carbon fuels such as RNG, biogas, hydrogen, and ammonia. Its backup capabilities ensure power through hurricanes, sub-zero snowstorms, excessive heat, and other extreme conditions. Based on capex and operating costs, linear generators can provide a competitive levelized cost of ownership compared to grid power or other alternatives in certain regions. Net-zero goals These solutions allow for flexibility and integration of new fuels as they become available The technology can also be quickly deployed at scale, which is ideal for large fleet operators looking to quickly and cost-effectively deploy resilient EV charging infrastructure while reducing emissions and working toward net-zero goals. What’s more, linear generators deliver a more “future-proof” path. While the dominant sources of fuel for local power generation today is well understood, new and exciting fuels are on the horizon. These solutions allow for flexibility and integration of new fuels as they become available. All without having to replace or retrofit existing equipment. Experts Will Power the Future As companies look to integrate EVs into their operations, a well-thought-out plan for infrastructure is essential to ensure safety, reliability, and long-term success. The integration of onsite power systems will play a critical role in optimizing energy use, lowering costs, and maintaining system resilience. The good news is that energy management is becoming more flexible, ensuring that fleet electrification is not only sustainable but also cost-effective. To ensure a seamless transition and maximize the benefits of fleet electrification, many companies will be moving forward by working with experienced consultants and planners to create a future-proof infrastructure that meets both operational and environmental goals.

While the technology sector was once considered the most desirable in terms of salary and job security, recent layoffs have exposed its vulnerability. Job security has always been a sought-after job benefit, and one career path that’s often overlooked is skilled trades. The skilled trades industry stands out as a resilient sector, offering the next generation of workers a promising path for growth and professional development through on-the-job experience and education. Significant talent gap With the retirement of Baby Boomers leading to a significant talent gap, current trade professionals are now more determined than ever to attract younger workers to the industry.  Regrettably, many students in high school fail to see the value of pursuing a career in skilled trades. In a 2022 survey, only 16% of students noted they were likely to consider a career in the skilled trades. However, as other industries face a high level of uncertainty, the skilled trades offer stability and constant demand for services such as new construction, renovations, and climate change-resilient building improvements. The Benefit of Trade Education One of the major benefits of skilled trades education is its flexibility and room for career advancement The skilled trades industry presents young professionals with unique opportunities for hands-on learning and digital skill development. And as the next generation begins to explore higher education alternatives to gain valuable life skills, hands-on training in skilled trades becomes increasingly appealing. In trade education, learning happens directly from experiences in the field, complemented by classroom training, on-demand video sessions, and even virtual reality (VR) simulations. This approach ensures that graduates are well-prepared to start their careers immediately, avoiding the burden of college debt. One of the major benefits of skilled trades education is its flexibility and room for career advancement. Unlike traditional four-year college programs, trade school education typically lasts around two years, making it accessible to individuals at different stages of their careers. Moreover, the skilled trades industry provides workers with continuous opportunities for education and specialization. Formal certifications or licensing requirements define career paths in the skilled trades, and workers can pursue additional certifications to open new avenues for advancement. Beyond Traditional Training Techniques To maintain its resilience, the skilled trades industry is embracing technology To maintain its resilience, the skilled trades industry is embracing technology, integrating tech-focused learning methods and digital platforms to streamline processes and increase efficiency. Gen Z is inherently tech-savvy, and incorporating new technologies in training and in the field will attract these younger generations to the industry.  This can include implementing tech-focused learning methods, embracing gamification, or transitioning from physical code books to digital platforms to streamline processes, make work more efficient, and increase engagement on new tools coming onto the jobsite. While the skilled trades industry offers numerous opportunities for growth and professional development, it is essential to acknowledge that these professions are not without their risks. Enhancing safety training Skilled trade workers, particularly those in fields like construction, electrical work, and fire safety, are often exposed to serious fire, electrical, and related hazards on the job. Ensuring the safety of these workers is of paramount importance. One powerful solution to enhance safety training is the integration of digital learning technology One powerful solution to enhance safety training is the integration of digital learning technology, which is uniquely suited to provide deep immersion simulations. By incorporating virtual reality (VR) and augmented reality (AR) training modules, skilled workers can experience lifelike scenarios that simulate potential hazards in a controlled environment. This kind of training allows them to develop critical skills, practice emergency response procedures, and make informed decisions without facing real-life risks. By leveraging digital learning technology, the skilled trades industry can better equip its workers with the knowledge and experience needed to enhance job safety and minimize workplace accidents. The Bottom Line The skilled trades industry presents a promising future for the next generation of talent. It offers resilience in the face of economic fluctuations and provides abundant opportunities for growth and professional development through hands-on training. To attract a new generation to this industry, organizations must be willing to not only emphasize value, in terms of resiliency salary, to candidates, but also show that the industry is moving towards innovation just like any other profession. As the industry continues to embrace technology, such as digital learning, it will remain relevant and appealing to young, technologically adept individuals seeking rewarding and stable careers. And by showcasing the value and potential of skilled trades, we as skilled trades professionals can inspire more individuals to consider this path and take the first step toward a successful and fulfilling career.

Even during the era of big business, most residential electrical service companies tend to be on the smaller end with less than 20% employing more than 100 workers. And, like most small businesses, electrical contractors probably assume that they don’t need public relations and that their advertising efforts are enough to sustain them. But this is a common misconception. PR isn’t a luxury reserved for million-dollar companies and can be used to help progressively scale your business in the long run. Lead generation companies If you’re like most electrical contractors, you are using the marketing and advertising advice that many other home service companies have taken over the years and have confined your advertising into avenues such as direct mail, lead generation companies, truck wraps and a reliance on third-party referral websites. That is one reason why adding PR to your marketing budget is a necessity While these are all good options, the problem is that your competition is also using the same marketing techniques you are using and are probably only reaching the same set of potential customers. That is one reason why adding PR to your marketing budget is a necessity if you want to rise above your peers in your market. Residential electrical services If you were to do a quick Google search for electrical contractors in your community, chances are you’d find page after page of similar options. And, if you aren’t on the first page of that list, you aren’t making much of an impact. But, with the right PR partner, you can build your company’s reputation and recognition so that it becomes synonymous with good residential electrical services. A public relations expert can help you develop campaigns that show you as a thought leader in your market while helping you secure earned media in your local news and trade publications. A public relations expert can help you develop campaigns that show you as a thought leader These methods increase your visibility. Strong visibility not only helps you reach a wider audience, it inadvertently helps you move up spots in Google rankings. The more mentions your company gets on social media, in the news and on other online platforms, the better Google ranks your website. what is Earned media So what is earned media? That’s media that isn’t paid for or owned by your company and includes media interviews, customer reviews and organic mentions on social media. And, it’s important because it is by far the most trusted form of publicity available. Studies have shown that more than 90% of consumer trust earned media over paid-for advertising. Consumers have become savvy to commercials and no longer uses ads as their main method of researching a potential service partner. But, it’s getting this earned media that can prove tricky for most electrical contractors. Most of you probably don’t know any journalists and you certainly don’t have time with your busy schedule to cultivate relationships with the media. Potential service partner A good PR expert can pitch your expertise and story ideas surrounding your company That’s where a PR agency can help. Many of them are former reporters or know the business well enough to have built relationships with many media outlets. A good PR expert can pitch your expertise and story ideas surrounding your company to media both locally and in trade publications. It’s also possible that you haven’t considered the need to consistently read and respond to your customers’ reviews online. This is important because studies have shown that more than 92% of consumers say they read online reviews before they purchase a product or hire a service provider. Social media game Since you do have a business to run, it may be difficult to carve out enough time to reply to these reviews – both the good and bad ones – in a way that is both effective and conciliatory. But, a PR partner does have the time and the experience to do this for you. But, a PR partner does have the time and the experience to do this for you Finally, PR helps you stay on top of your social media game. It’s not enough to simply have a company Facebook or LinkedIn page – you have to consistently post content and engage your followers. Coming up with something new to post is a challenge when you’re trying to schedule house calls, pay bills and hire quality electricians. Attracting new customers Once you have developed a PR strategy that helps you to promote your brand, increase your visibility and develop you and your company as the market leaders in your community, you’ll begin to notice that your brand is reaching a wider audience. And, it’s a proactive strategy that will help you influence the market in your favor. These positive messages help you grab the attention of your target audience and connect with them on a personal level. PR is about telling a good story to build relationships and it’s these relationships that will help you grow beyond that of your competitors. Heather Ripley is founder and CEO of Ripley PR, an elite, global public relations agency specializing in skilled trades, B2B tech and franchising. Ripley PR has been recognized by Entrepreneur Magazine as a Top Franchise PR Agency five years in a row and was named to Forbes’ America’s Best PR Agencies for 2021. She is the author of ‘NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business.’

Electricians play a pivotal role in preventing electrical fires by following safe practices during installations, repairs, and inspections. At a minimum, electricians should ensure all electrical wiring and components are installed according to current building codes and manufacturers' specifications. This includes using the right size wires for the amperage load, using approved materials, and properly securing all connections. During electrical inspections, electricians should identify and address any potential fire hazards. Electricians can also advise homeowners on electrical safety measures they can take to prevent fires. These include safe appliance use, avoiding overloaded outlets, and the importance of smoke detectors and fire extinguishers. Maintenance of electrical systems Ground Fault Circuit Interrupters (GFCIs) can prevent possible fires. GFCI outlets have built-in protection to detect imbalances in electrical current and quickly shut off power to prevent shocks and potential fires, particularly in areas prone to moisture like kitchens and bathrooms. Regular maintenance of electrical systems is also crucial for fire prevention. Electricians can perform preventative maintenance checks to identify and address any developing issues before they become serious fire hazards. Fire departments responded to an average of 32,160 home fires involving electrical distribution Fire departments responded to an average of 32,160 home fires involving electrical distribution and lighting equipment each year in 2015–2019, according to the National Fire Protection Association (NFPA). Electrical fires cause scores of civilian deaths and hundreds of civilian injuries, as well as millions of dollars in property damage. Fire Hazards in the Home Some of the electrical components that present fire hazards in the home include faulty electrical outlets and switches, worn or damaged components, overloaded circuits, damaged or frayed cords, and misused extension cords and power strips. Improper use of light fixtures can also be a danger, and space heaters can be a fire hazard if they are placed too close to flammable materials or left unattended. Damaged or frayed cords can cause sparks and ignite nearby flammable materials As outlets and switches age, the wiring behind them can loosen and break, causing sparks and fire. Loose plugs can also overheat and ignite surrounding materials. Plugging too many appliances into a single outlet or using extension cords instead of proper wiring can overload a circuit, thus causing overheating and fires. Damaged or frayed cords can cause sparks and ignite nearby flammable materials. Cords that are kinked, pinched, or have exposed wires should be avoided and replaced immediately. Minimizing the Risk of Electrical Fires Here are some steps a homeowner can take to minimize the risk of fire from electrical systems: Upgrade the electrical system, especially if the home is older. If the electrical system has not been updated in a while, a qualified electrician can advise if it needs modernization. This could involve upgrading to breakers with better safety features such as Arc-Fault Circuit Interrupter (AFCI) and Ground Fault Circuit Interrupter (GFCI) technology. Schedule an electrical safety inspection. Having a qualified electrician periodically inspect a home's electrical system can identify potential problems before they escalate into fire hazards. Keep flammable materials away from electrical components, including curtains, furniture, and piles of paper. Sparks and overheating can easily ignite nearby flammables. Addressing Multiple Threats Effective communication is key for electricians to impress upon homeowners the seriousness of fire hazards. Avoid technical jargon and explain fire hazards in clear, concise language that homeowners can understand. Focus on the potential consequences, like damage to property or injury, to heighten awareness. Pictures can be worth a thousand words. Show homeowners examples of damaged wiring, overloaded outlets, or faulty installations that pose fire risks. This can be done through photos on a tablet or phone, or even carrying around small physical samples. Frame the conversation around safety for the homeowner and their family. Highlight how addressing these hazards can prevent potential fires and ensure a safe living environment. Provide a written report after the inspection or repair. This report should detail the identified hazards, the corrective actions taken, and any recommendations for future maintenance or upgrades. By combining clear communication, visual aids, and a focus on safety, electricians can effectively convey the importance of addressing fire hazards to homeowners and empower them to make informed decisions about their electrical systems.

Rising material prices and inflation, in general, are likely to continue to plague electricians and others in the trade service businesses, according to a new survey conducted by the business management software platform Simpro. In the survey, 20% of electrical respondents say they are more likely to face rising material prices this year, while 20% of owners, CEOs, and business managers in the broader category of trade service businesses are more likely to face inflation concerns. ongoing economic uncertainty Another big concern across all trade service businesses is staff retention. Even higher percentages of survey respondents expect continuing challenges presented by the labor market: 73% anticipate hiring to be more challenging in 2023 than last year because of a lack of skilled workers (cited by 51% of respondents) and ongoing economic uncertainty (cited by 50%). The survey, conducted in January 2023, also highlighted changes trade service companies saw in the market last year compared to 2021. Customer acquisition Customer acquisition was more challenging in 2022, according to 66% of survey respondents In a service-based industry, customer satisfaction is a high priority: 95% of trade professionals noted that customer experience is paramount, and 73% have adopted technology tools specifically designed to enhance the customer experience.  Customer acquisition was more challenging in 2022, according to 66% of survey respondents, while customer retention was more challenging for 60% of respondents. Hiring was also more difficult than in 2021, according to 76% of the survey respondents. Simpro’s smart technology solutions In the survey, Simpro seeks to highlight the ways technological innovations can shape the future of trade services businesses and their customers. Simpro’s total business management software platform for commercial trade service businesses performs functions such as job quoting, scheduling, inventory tracking, invoicing, and others.  Simpro’s smart technology solutions and expert long-term support help businesses build, repair and power their future with control over operations. “Voice of the Trades” survey Trade professionals are estimated to spend more than 18 hours a week on tasks such as scheduling In the “Voice of the Trades” survey, 72% of trade professionals (including HVAC, security, plumbers, contractors, electricians, and others) believe that new software and technology must be adopted to remain competitive. Also, 60% feel that administrative burdens have a negative impact on their ability to service customers. Trade professionals, including electricians, estimate they spend more than 18 hours a week on tasks such as scheduling, inventory, invoicing and overall workflow management. The report reveals why it is so hard to find a contractor or service technician right now: 49% of respondents share a belief that time on admin has directly contributed to that customer frustration. Clear roadmap for operational efficiency  “The Voice of the Trades findings confirm the need for trade businesses worldwide to implement technology solutions to lessen the burden of business management in any economy,” said Gary Specter, CEO of Simpro. “This research provides a clear roadmap for improving operational efficiency so trade organizations can better serve their customers.” The report gleaned feedback from 840 respondents who are trade industry professionals, with a geographic pool that includes the U.S., U.K., Australia, New Zealand, and Canada. Founded in 2002 by an electrical contractor and headquartered in Brisbane, Australia, Simpro supports more than 8,000 businesses and 200,000 users worldwide in the electrical, plumbing, HVAC, security and fire protection industries with 700-plus employees in six offices around the world.

As our transition to greener energy grows, so does the demand for copper, the highly conductive material at the heart of electrical applications. Copper is spooled up inside electric engines, concealed inside the walls of buildings, and stretched along city streets to transmit power from one point to another. Copper substitutes As demand for electric devices grows, copper supplies are strained, and prices increase. A substitute for copper with similar conductive properties would be especially useful in our environmentally enlightened future. Other metals, including aluminum, are used to conduct electricity in some applications, but aluminum is only 60% as conductive as copper. Scientists have undertaken the task of increasing the conductivity of aluminum to make it viable as a substitute for copper. It would be a game-changer if they are successful, given that aluminum is 1,000 times more abundant than copper on the earth’s surface. Aluminum is also lighter, cheaper, and easier to mine. Developing ultra-conductive aluminum By altering the structure of the metal and introducing the right additives, conductivity properties can be improved At the Pacific Northwest National Laboratory (PNNL), scientists work to address the pressing challenges we face in the future through chemistry. One of those challenges is to develop an ultra-conductive aluminum alternative to copper.  PNNL researchers evaluated the effects of temperature and structural defects on aluminum conductivity, seeking a “recipe” to increase its conductivity. By altering the structure of the metal and introducing the right additives, conductivity properties can be improved. molecular simulation Using molecular simulation, the researchers replicated what would happen to aluminum’s conductivity if individual atoms were removed or rearranged. Even small changes can boost conductivity. The computer models proved themselves well-suited to simulate real-world conditions. Having settled on a recipe to boost the conductivity of aluminum, researchers will now test the theory in the laboratory. Aluminum alloys made using additives such as graphene or carbon nanotubes can also provide properties material that pushes the metal past its theoretical limit of conductivity. Solid-phase manufacturing enables the layering of new carbon materials into the metal to improve conductivity. Conductivity testing Producing wires out of the alloys will allow researchers to test conductivity. Then creating bars and sheets will enable testing to determine if the material is strong and flexible enough to be used for industrial applications. If testing is successful, researchers will work with manufacturers to produce higher amounts of the alloy. The research comes at an opportune time: The price of copper has spiked, and analysts project a shortage. Green energy transition The availability of more conductive aluminum will open a wider range of electrical applications The transition to green energy will increase the demand for conductive materials in applications like offshore wind farms. An electric vehicle uses about four times as much copper as a conventional car. Aluminum is already used for high-voltage power transmission because it is lightweight and inexpensive. However, the current applications for aluminum are limited by its lower power conductivity compared to copper. The availability of more conductive aluminum will open a wider range of electrical applications. ultra-conductive aluminum applications In the end, ultra-conductive aluminum would be useful as an alternative to copper in transmission lines, vehicles, electronics, and the power grid. Founded in 1965, PNNL is operated by Battelle for the Department of Energy’s Office of Science, which is the largest supporter of basic research in the physical sciences in the United States.

The Four Peaks Ranch in Snowmass Colorado is a dream property. An 18,000 sq. ft home with 7 bedrooms, 8 full bathrooms, and 3 partial bathrooms is surrounded by 876 acres of private trails, hunting, and a fishing pond. The ranch was featured in CNBC’s 'Secret Lives of the Super Rich'. Electric Power Door was able to provide the vertical lift door for the indoor/outdoor pool. two-leaf Vertical lift door The door is a 16′ x 13′ two-leaf vertical lift door with glazed windows on the panels. This door is powered by an electric operator. Vertical lift doors are the perfect solution for large openings in many applications. These doors are durable and designed to last the life of the building, which is why they are commonly used on large equipment maintenance facilities and mining applications throughout the world. Vertical lift doors are built to withstand high wind loads and extreme environmental conditions.

Wasatch Electric provided electrical distribution and lighting services during the renovation of this historic office building in downtown Salt Lake City. Close cooperation between trades, diligent sequencing, and stringent safety protocol was key to the project’s success, as the building was occupied by tenants throughout the entire duration of the project. To avoid disrupting tenants, they constructed a complete electrical distribution system that paralleled the existing system while it was still in use — significantly limiting available space for their work. It took months of planning, coordination, and installation before they were able to successfully complete a one-night cut-over from the old electrical distribution to the new. Cutting-edge electrical systems The client wanted to modernize this more than 100-year-old office building The client wanted to modernize this more than 100-year-old office building, including remodelling its elevators; replacing its entire HVAC system; updating restrooms; adding in a wellness and fitness center, large breakroom, and outdoor courtyard; and installing cutting-edge electrical systems. Additionally, because the building remains an important hub of business in Salt Lake, it was essential that regular operations be maintained during the project. Electrical distribution system Solutions: During the project, our scope included:  Electrical distribution, consisting of: 200-amp switchboard Five new panel boards Refeeding for 27 existing panel boards State-of-the-art lighting systems, control, and fixtures in all common spaces across 10 floors Disconnection and removal of pre-existing distribution equipment and circuits Installation of nearly 16,000 feet of conduit, 15,000 feet of MC Cable, and 98,000 feet of wire Client Background - Completed in 1911, the Hines-Kearns Building is one of Salt Lake City’s oldest, most iconic structures and is listed on the National Register of Historic Places.

As part of a long-term modernization project at the Baltimore Washington International (BWI) Airport, Helios Electric was retained to perform design-assist, system integration, and on-site field engineering services.  The project involved replacing an existing 7.5/10.5 MVA outdoor substation transformer and performing retrofit services at the corresponding medium-voltage switchgear lineups. The project also included enhancements to the electrical system protection since power reliability was deemed vital for airport operations. SEL-787 transformer protection relay A new SEL-787 transformer protection relay was installed to perform advanced transformer monitoring, controls, and system protection. New pilot control devices were installed on the corresponding switchgear lineups to indicate transformer faults, alarms, and mechanical conditions. Vacuum circuit breakers at the existing switchgear lineups were retained and modified to establish connectivity with the new substation transformer and the new transformer protection relay. transformer protection functions This installation approach yielded improved protection for the new transformer while limiting the scope, budget, duration, and power outages required to accomplish the necessary tasks. The improved transformer protection functions included the following: ANSI-87 – Current Differential Protection ANSI-87G – Restricted Earth Fault Protection ANSI-50/51 – Phase Overcurrent Protection (Backup) ANSI-50/51G – Ground Overcurrent Protection (Backup) ANSI-63 – Transformer Sudden Pressure ANSI-71 – Transformer Low Oil Level ANSI-49 – Transformer High Winding Temperature ANSI-26 – Transformer High Oil Temperature AC/DC control modifications To fulfill the customer’s desired requirements, the Helios Electric team investigated the internal circuitry of the switchgear lineups and ascertained the specific AC/DC control modifications required at the existing. Work performed under this project included the following: Examining and analyzing the components and sub-components of the existing switchgear lineups. Tracing the existing 35kV-class and 15kV-class vacuum circuit breakers to determine the existing field configuration. Developing modified equipment shop drawings for approval, construction, and as-built conditions. Programming and configuration of SEL-787 Transformer Protection Relay to establish system protection, controls, and integration with the facility’s Supervisory Control and Data Acquisition (SCADA) System. Installing and modifying existing 35kV-class and 15kV-class vacuum circuit breaker controls to accommodate the new substation transformer and transformer protection relay. Developing Operation & Maintenance (O&M) manuals for modified electrical equipment lineups. On-site electrical equipment training for airport maintenance personnel.

Since being established in 1988 in Alberta, Select Electrical Enterprises Ltd. (SEEL), a privately owned electrical, automation and controls company, has been providing the electrical community with efficient service, through locations in Mayerthorpe, Alberta, and Stony Plain, Alberta, where they manufacture custom VFD and control packages. SEEL prides itself on providing professional, personal, precise and reliable service. A high standard of support is provided to their clients, during and after a job is completed and Select Electrical strives to exceed client’s expectations. SEEL's extensive experience SEEL has extensive experience and an excellent reputation with its customer base of industrial, oil & gas, mining, agricultural, forestry, pulp & paper companies. Above all, SEEL is dedicated to Safety and endorses a strong safety presence in the workplace. As well as having their own safety program, they also adapt to the safety requirements of the companies that they work with. SEEL is SECOR certified and maintains an exceptional rating with compliance record management companies. The Challenge of Timely Deliveries  SEEL’s team of engineering technologists and electricians have relied on their Distributor in Edmonton for timely and efficient deliveries of electrical products to service the extremely stringent requirements of their customers. They work closely with Innovelec, leading supplier of products and services for the electrical industry in Western Canada for NOARK Electric. Select Electrical was working on a prestigious project in the Alberta Oil and Gas industry, which included design, manufacture, and supply of a compact Switchgear/Motor Control Center (MCC) line-up, for supplying power to processes and utilities, driving Pumps related to the SAGD field and facilities. The Switchgear included a main feeder of 2500A and sub feeders ranging from 1800A to 800A. along with Molded Case Breakers used in combination with VFDs and Starters. Other circuit and motor protection accessories The project demanded high-quality products to meet the exact specs of the industry, to be delivered in a short time frame, which was becoming a challenge due to supply chain issues. Thanks to Innovelec and the Distributor Sales Rep in Edmonton, the required motor protection, including circuit breakers (MCB, MBBB, ACB) and other circuit and motor protection accessories, was delivered by NOARK Electric from their North American warehouses, to meet the project requirements, in record time! Ideal Solution Omid Bayestehtarat of Innovelec stated, “We have been working with NOARK’s products for many years, and we know that when it comes to UL/CSA certified electrical products, manufactured to the highest standards, they can deliver. NOARK is well stocked at their Pomona, California and Kitchener, Ontario warehouses, where they are also able to modify and assemble products to meet specifications for each sector or condition." "To top it all, their prices are unbeatable, and service is strong. The Distributor had been suggesting NOARK’s products for many other customers, so it was a no-brainer to recommend them to Select Electrical.” NOARK’s circuit and motor protection products For this project, NOARK provided high interrupting capacity Molded Case Circuit Breakers used with Drives, and 2500A Power circuit breakers for the Main Feeders. The Power Circuit breakers are equipped with smart trip units and other internal electrical accessories that ensure proper protection coordination for the Switchgear/MCC Line-up. Proper motor protection is key to success when dealing with electric motor systems, providing defence against overload, overcurrent, and excessive voltage spike incidents. Current limiting circuit breakers are designed to limit the prospective fault current peak and reduce the amount of ‘let through’ energy that gets to the protected equipment before it isolates the fault. NOARK’s circuit and motor protection products are manufactured to the highest standards to meet the safety requirements and extreme conditions in the Oil & Gas industry. Results Derek Wolcom, CEO, Select Electrical, added, “Using NOARK’s breakers, we were able to meet some very aggressive (borderline unrealistic) timelines, to enable us to complete the project in record time!” Omid concluded, “We would gladly suggest NOARK to our distributors and customers especially when timelines are an issue, as we are confident that they will deliver excellent products efficiently.”

SoFi Stadium, a world-class venue, turned to industry major - Belden for a complete end-to-end cabling and connectivity solution. Belden’s cutting-edge technology supports the stadium’s data-heavy demands, including the one-of-a-kind, roof-suspended Oculus video board, Wi-Fi infrastructure, digital ticketing, and a DAS system. Belden’s solutions for SoFi Stadium When the stadium’s owners required a solution that delivered top-tier quality, performance, and reliability while reducing labor costs, they called Belden. Count on Arrow to deliver unparalleled excellence in the low-voltage industry. Arrow will equip with the competitive advantage needed for any customer, any configuration, and any budget. Copper Cables & Copper Solutions Discover the ultimate lineup of Belden Inc. category cables, tailored to suit every application imaginable! Discover the ultimate lineup of Belden Inc. category cables, tailored to suit every application imaginable! Many cables featured their signature patented Bonded-Pair design, guaranteeing unparalleled signal integrity. Plus, with DataTuff® Industrial category cables, rest assured the system remains resilient against the toughest environmental conditions. Category 6A Choose from an assortment of configurations including small diameter, snake, industrial, non-bonded, and their innovative patented Bonded-Pair technology. Elevating performance benchmarks, Belden's renowned 10GXS Cable stands as the gold standard in the industry. Category 6 Belden has a wide array of Category 6 performance options, featuring their top-of-the-line REVConnect 3600 System cable boasting premium performance and ample headroom. The REVConnect 2400 System cable, surpasses TIA-568-C.2 standards, all backed by Belden’s renowned quality. Category 5e Belden presents a range of Category 5e performance options, with their flagship 1200 Series cable delivering exceptional headroom, surpassing the TIA-568-C.2 Category 5e standard. Featuring Bonded-Pair technology, their 1200 Series ensures unparalleled robustness in installations. Patch Panel Belden’s commercial-grade panels are available in modular (empty) configurations Belden offers a comprehensive range of copper patch panels tailored to meet the demands of both commercial and industrial settings. Belden’s commercial-grade panels are available in modular (empty) configurations or pre-loaded with high-quality copper jacks designed for Category 6A, 6, and 5E network installations. Trunk Cable Optimized for data centers, enterprise networks, and any environment prioritizing swift installation, Trunk Cable Assemblies offer factory termination and rigorous testing, slashing installation time by up to 90%. Eliminating the need for termination, these assemblies come in diverse lengths, equipped with connectors tailored to specific application requirements. Patch Cord Enhancing both performance and physical durability, Belden’s Copper Patch Cords ensure optimal transmission quality for network channels. With superb return loss characteristics adaptable to any environment, Belden’s Copper Patch Cords come in modular, small-diameter, and traceable solutions to meet specific needs. Fiber Cable & Fiber Solutions Discover an array of high-quality indoor and outdoor cable solutions within Belden’s comprehensive product line, featuring both tight buffer and loose tube designs. Tailored for diverse industrial settings, their offerings include armored, burial, and ruggedized options. Crafted to meet various specifications, their product range encompasses OM1, OM3, OM4, OM5, and OS2 (Single Mode) configurations. Tight Buffer Fiber Cables Tight-Buffered Fiber Cables are perfectly tailored for enterprise environments Tight-Buffered Fiber Cables are perfectly tailored for enterprise environments, these cables stand out as a crowd favorite, ideal for intra-building backbones and both horizontal and vertical installations.  Offering versatility like no other, they come in fiber counts ranging from two to an impressive 144, making them adaptable to any project scale. Whether indoors or outdoors, these cables are engineered to exceed expectations, boasting a design that ensures seamless performance in any environment. Loose Tube Cables Belden’s Loose Tube Cables offer the ultimate solution for all outdoor and indoor/outdoor fiber optic needs. Whether it’s for OSP, conduit, direct burial, aerial, or trunking applications, Belden’s cables offer unmatched versatility and performance. Choose from a variety of options including dry or gel-filled single and double-jacket designs, with plenum and riser ratings. Armored Cables Belden’s armored cables are designed to withstand harsh environmental conditions, including extreme temperatures, moisture, and physical damage. The armor layer provides an extra level of protection against mechanical stresses, such as crushing, impact, and abrasion, ensuring the longevity and reliability of the cable. It also helps to maintain cable integrity in areas prone to disturbances such as rodent activity. Connectors Belden’s connectors seamlessly integrate fusion splicing with field-installable connectors Belden’s connectors seamlessly integrate the advantages of fusion splicing with the ease of field-installable connectors, they greatly enhance flexibility for field termination, while elevating installation performance and reliability beyond traditional mechanical splice connectors.  Eliminating the need for crimping, polishing, or adhesives during termination significantly reduces installation errors. Cassettes Belden offers an advanced DCX and LAN Cassettes platform designed to cater to a wide spectrum of density requirements, ranging from low to ultra-high density applications. Cassettes platform encompasses frames, cassettes, and covers for a comprehensive array of connector types, including LC, SC, ST, and MPO connectors, as well as Copper RJ45 Jacks and Couplers. Patch Cords Simplified, durable, adaptable, and readily accessible. Unmatched quality and performance define Belden's FX patch cords, engineered with a robust design to endure daily wear and tear. Available in standard configurations off the shelf or swiftly customized for tailored installations, they ensure reliability in any setting. 

Siemens has developed a digital twin especially for large event spaces. The technology makes it possible to realistically reproduce and simulate very precisely a building’s acoustics and structure. The Sound of Science application will be used for the first time in the Großes Festspielhaus – the Large Festival Hall – at the Salzburg Festival. Sound of Science application Orchestral formations on the stage can also be tested and arranged in advance Sound of Science will enable event organizers to virtually explore how acoustics change in different spatial configurations – for example, how adding acoustic panels affects the listening experience – in order to select the optimal acoustic scenario. Orchestral formations on the stage can also be tested and arranged in advance – before a single note is heard in the real world. This approach saves money, resources and time. Siemens to use digital twins “With Sound of Science, we’re designing the future. Digital twins are not only transforming the everyday for many companies, but are also creating new opportunities for the cultural and creative industries,” said Prof. Dr. Stephan Frucht, Artistic Director of the Siemens Arts Program. Dr. Stephan Frucht adds, “In the future, we’ll be able to plan stage productions better and even simulate them acoustically in advance. We’re delighted to have the Salzburg Festival at our side as a long-standing partner, who recognizes the opportunities such innovations offer.” Sound of Science app for select partners Siemens will make the Sound of Science app available to selected partners from the cultural world free of charge as a demonstration application. There are currently no plans to market the application. Its simulation solutions, however, may be purchased. The Salzburg Festival’s Großes Festspielhaus is the first and only large event space to date in which Sound of Science is available. However, Siemens is planning to digitally simulate further spaces – including concert halls in Germany and England. At the Salzburg Festival, audiences will have an opportunity – unique for the time being – to use VR glasses to experience the application at the festival’s opening on July 20. Siemens and the Salzburg Festival “Siemens and the Salzburg Festival share a common passion for excellence and innovation. And we’re delighted to partake in this pioneering technological development and innovation as part of our long-standing close and trust-based partnership,” said Dr. Kristina Hammer, President of the Salzburg Festival. Dr. Kristina Hammer adds, “We’re excited to see what diverse applications will stem from Sound of Science in the future.” Siemens Simcenter’s simulation solutions The technologies used are part of the simulation solutions from Siemens Simcenter The technologies used are part of the simulation solutions from Siemens Simcenter, which has been part of the company’s core business for over 15 years. The technology is mostly used in industry – for example, for the acoustic optimization of vehicle interiors or for protection against street noise. For Sound of Science, Simcenter uses a combination of impulse response measurements and ray tracing for the 3D modeling of each event space. These methods can measure the echo and reverberation of a sound and simulate how sound waves propagate in a room. Depending on the material, reflections of sound waves behave differently. Those that bounce off a concrete wall react differently from those that hit a carpet or reach the ear directly. As a result, the simulation can reproduce the individual sound signature of each event space – in other words, its acoustic DNA. Siemens Festival Nights Siemens has been working closely with the Salzburg Festival for around 30 years. Since 1999, the company has also been the festival’s main sponsor. Since 2002, the Siemens Festival Nights have been held on Kapitelplatz square during the Salzburg Festival. Since its beginning, this open-air event has provided more than one million visitors with the opportunity to experience previous and current festival productions on an LED screen free of charge. In addition, some of the Salzburg Festival’s venues are equipped with Siemens technology from the areas of building automation, security and acoustics.