Callidus Wholesale became CleanTech Wholesale, dominating the UK's energy revolution by empowering installers with a frictionless supply chain using technology.
The rebrand is a strategic move to position the company as a champion for the independent, ambitious professionals who are the true future of the renewable energy sector.
For decades, the energy distribution industry has been defined by slow, impersonal corporations - the old guard. CleanTech Wholesale is built to dismantle that system. The company's new AI-first model and streamlined logistics are a direct rebellion against the inefficient practices that have long held installers back.
cutting-edge technology
“This is more than a name change. It's a statement of intent. It’s a dynamic mix of technological use and human-centric values. This new approach frees up time that allows us to spend more real-life moments with our partners - the installers,” says David Martini, Founder and Managing Director of CleanTech Wholesale.
This rebrand is a promise to the thousands of installers who want to grow their business and achieve sovereignty. CleanTech Wholesale’s offering is designed to be their competitive advantage, providing:
- A Frictionless Supply Chain: The company’s intelligent platform and streamlined logistics eliminate wasted time and frustration.
- An Unfair Advantage: A curated hub of educational content and cutting-edge technology gives installers the tools to stay ahead of the curve.
- A Genuine Partnership: A commitment to human connection and personalized service, which is a direct contrast to the cold, corporate approach of the old guard. CleanTech Wholesale is built for the lean and agile installers that will define the future of energy. This rebrand is the blueprint for their victory.
