Comau participated in the new leg of the roadshow - 'Tradition and Innovation: Italian Excellence Renews Itself', the Made in Italy community's journey dedicated to Italian companies, which was held on June 12, 2025, at the Pininfarina headquarters in Cambiano (TO).
During the event, Comau CEO - Pietro Gorlier participated in the panel discussion, 'Challenges and Opportunities for a Future of Made in Italy under the banner of Tradition and Innovation', together with other authoritative representatives of the local industrial fabric who lead internationally successful companies, such as Silvio Pietro Angori (Pininfarina), Licia Mattioli (Mattioli), Fabrizio Rosboch (OMP) and Giulio Trombetta (Exclusive Brands Torino and Costadoro).
Made in Italy
Comau CEO pointed out that automation and robotics are not foreign to the Italian craft tradition
Pietro Gorlier focused on the distinctive characteristics of Made in Italy, emphasizing in particular the value of creativity-which in industrial production is expressed particularly through innovation-flexibility and expertise.
In addition, the Comau CEO pointed out that automation and robotics are not foreign to the Italian craft tradition since both are based on human ingenuity, that is, the ability to design new solutions to meet customers' needs.
In fact, technology represents one of the main strengths of the economy, as evidenced by the fact that Italy is second in Europe and fourth in the world for machine tool exports.
Authority comment
"The value of Made in Italy is recognized all over the world, but in a global context marked by deep uncertainty and major transformations, the weight of tradition is not enough to remain competitive. We must invest in innovation, leverage the creativity, flexibility and know-how of our people," stated Pietro Gorlier, CEO of Comau.
He adds, "The challenge of competitiveness in international markets must be met through product quality and process efficiency, with a view to sustainable development. In this regard, for example, we have reduced the weight of high-load robots by 22 percent compared to the previous generation, while also generating a reduction in the energy consumption of these products by about 10 percent."
"It is precisely on these features that we want to continue to build a successful future for Comau, aiming to spread and strengthen Italian technology in ever new markets," concluded Pietro Gorlier.
