Nojima Corporation now announced a partnership with GlobalLogic Japan, Ltd., a Japanese subsidiary of GlobalLogic Inc., acquired by Hitachi, Ltd. (TSE:6501, "Hitachi") in July 2021. The collaboration intends to accelerate the development and implementation of Nojima’s Digital Transformation (“DX”) strategy.
The co-creation program focuses on the deployment of brand-new customer experiences that integrate GlobalLogic’s digital engineering with Nojima’s digitalization initiatives. The program targets accelerating the transformation of Nojima’s brick-and-mortar stores, as well as its unique “consulting-based sales” approach for home appliance sales in Japan.
Co-Creation Program Background and Future Roadmap
Nojima leverages digital technologies to improve the efficiency of business operations
Nojima holds a corporate-level goal to better contribute to Japan’s domestic industry through the roll out of its digital GS4 strategy (Good, Soft, Support, Service, Setting). To that end, Nojima aims to migrate to a total solution company, leveraging DX to provide new value to customers’ lives in terms of diversity and convenience.
Nojima leverages digital technologies to improve the efficiency of business operations, such as increasing the productivity of services and business processes and establishing high-quality customer service models. Also, the company is proactively generating value through DX in the new domains of digital home appliances and its communication business.
GlobalLogic’s vast capabilities
To accelerate its DX strategy, Nojima will leverage GlobalLogic’s vast capabilities and global talent, local presence, and expertise in improving end-customer experiences in the B to C domain. Furthermore, Nojima, GlobalLogic Japan and Hitachi will continue the discussion to evolve the program to provide new customer experiences with better visibility throughout the partnership.
The program will support consolidating Nojima’s DX initiatives to reinforce its "inspiring services". Program objectives may include developing initiatives to improve customer satisfaction; constructing a platform using digital engineering technology; and developing applications that strengthen the connection to end users.
