Download PDF version
Summary is AI-generated, newsdesk-reviewed
  • SEEL relies on NOARK for timely electrical products in Alberta Oil & Gas projects.
  • NOARK provides UL/CSA certified breakers, ensuring safety in extreme Oil & Gas conditions.
  • Efficient delivery of NOARK products helped SEEL meet aggressive project timelines.

Since its inception in 1988, Select Electrical Enterprises Ltd. (SEEL) has been a steadfast provider of electrical services throughout Alberta.

With facilities in Mayerthorpe and Stony Plain, the privately-owned company specializes in producing custom Variable Frequency Drives (VFD) and control packages, serving various sectors including the industrial, oil & gas, mining, and forestry industries.

Commitment to Quality and Safety

SEEL is renowned for its commitment to quality, delivering professional and reliable services that often exceed client expectations.

The company’s emphasis on safety is demonstrated by its Safety Excellence Certificate of Recognition (SECOR) certification and outstanding compliance ratings with record management firms. SEEL's adaptability to the safety protocols of its partners further underscores its dedication to workplace safety.

Addressing Timely Delivery Challenges

SEEL collaborated with Innovelec and its distributor in Edmonton to ensure timely acquisition

A challenge emerged when SEEL embarked on a key project in Alberta's Oil and Gas industry, necessitating the design and supply of a compact Switchgear/Motor Control Center (MCC).

This equipment, essential for powering processes and utilities, required delivery within stringent timelines. SEEL collaborated with Innovelec and their distributor in Edmonton to ensure timely acquisition of the necessary high-quality electrical products.

Role of NOARK and Innovelec

For this high-profile project, NOARK Electric provided essential motor protection components, including circuit breakers with high interrupting capacity.

These components were crucial in meeting specifications, as Omid Bayestehtarat from Innovelec noted, “We have been working with NOARK’s products for many years, and we know that when it comes to UL/CSA certified electrical products, manufactured to the highest standards, they can deliver.”

Innovative Solutions and Results

NOARK's provision of molded case circuit breakers, utilized alongside VFDs, facilitated the meeting

NOARK's provision of molded case circuit breakers, utilized alongside VFDs, facilitated the meeting of project demands under pressure.

With warehouses in Pomona, California, and Kitchener, Ontario, NOARK was able to quickly modify and supply products, which Derek Wolcom, CEO of Select Electrical, praised by stating, “Using NOARK’s breakers, we were able to meet some very aggressive (borderline unrealistic) timelines, to enable us to complete the project in record time!

Expert Recommendations

Bayestehtarat concluded, emphasizing confidence in NOARK's consistent reliability: “We would gladly suggest NOARK to our distributors and customers, especially when timelines are an issue, as we are confident that they will deliver excellent products efficiently.”

This collaborative effort highlights the crucial role of strategic partnerships and effective supply chain management in meeting industry demands.

In case you missed it

Siemens & GF Team Up For AI-Driven Semiconductor Growth
Siemens & GF Team Up For AI-Driven Semiconductor Growth

Siemens and GlobalFoundries (GF) have entered a new strategic collaboration to leverage each company’s complementary AI-based capabilities to enhance performance of semicondu...

WEG Supplies Transformers For Solar Project In Colombia
WEG Supplies Transformers For Solar Project In Colombia

WEG has consolidated an important supply for one of the largest asset management firms in Latin America. A company active in sectors such as infrastructure, credit, real estate, a...

Ceolin Group Modernizes With WEG Smart Machine
Ceolin Group Modernizes With WEG Smart Machine

Ceolin Group, a benchmark in agribusiness and responsible for more than 17,000 hectares of rice production between Uruguaiana (RS), Brazil, and Argentina, adopted WEG Smart Machine...

vfd