Labcraft, a UK-based company specializing in LED lighting solutions for commercial vehicles, has unveiled a newly redesigned website.
This revamped platform aims to simplify the process for customers seeking to find and specify appropriate lighting systems for their vehicles, augmenting the purchasing journey with improved navigational features.
At the forefront of the new site is a cutting-edge interactive product configurator, which was developed in response to direct feedback from customers. This tool offers a streamlined, user-friendly process, enabling customers to identify suitable lighting based on specific vehicle types and usage needs efficiently.
Interactive Product Configurator
The interactive product configurator replaces the traditional catalog-based selection method
The interactive product configurator replaces the traditional catalog-based selection method. It guides users through selecting their vehicle type—be it a van, truck, trailer, or specialist body.
The system further refines choices based on criteria such as voltage, IP rating, and mounting position. This process culminates in a customized list of recommended products, each accompanied by technical details, imagery, and part numbers.
Matt Stubbs, Sales Manager at Labcraft, remarked, “Fleet operators and converters told us they wanted a quicker, clearer route to the right products. Our new website delivers that, by combining a smarter configurator with improved product navigation, richer content and a more responsive user experience.”
Enhanced User Experience
The new tool is designed to remove uncertainty from the specification process, allowing fleet operators to save time and make informed purchasing decisions confidently.
Matt Stubbs further noted that the configurator simplifies the complexity of selecting lighting systems into a straightforward, logical process that delivers outcomes in mere minutes, reflecting Labcraft's dedication to customer convenience and satisfaction.
The website is also enhanced with features such as detailed specification sheets, 360° product views, and real-world installation photographs, providing users with a comprehensive resource for planning and procuring lighting solutions for commercial vehicles.
Future Developments
In addition to these updates, Labcraft is actively developing further enhancements, including expanded CAD resources and new product compatibility filters, to continue improving the site's capabilities and user experience.
