Catalina, the market pioneer in shopper intelligence and personalized digital media that converts shoppers into buyers, now announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.
“Today’s consumers expect highly intuitive, hyper-personalized digital experiences delivered instantly,” said Michael Bailey, Catalina’s Chief Technology Officer.
Deep design skills
The GlobalLogic partnership will be led by Bailey in alliance with Catalina’s CPO Kevin Hunter
Bailey added: “Creating products that deliver on this requires deep design skills combined with a wide range of software engineering competencies. GlobalLogic, with its Strategic Design arm, Method, and depth of expertise in software engineering is uniquely qualified to help deliver the next-gen experiences that consumers seek in the shortest possible time.”
The GlobalLogic partnership will be led by Bailey in partnership with Catalina’s Chief Product Officer Kevin Hunter and Chief Data & Analytics Officer Dr. Wes Chaar. They will build upon the company’s growing product pipeline, focusing on those offerings that show the greatest promise.
New generation of digital products
“There are many exciting ideas and concepts in various stages of development at Catalina, and our partnership with GlobalLogic will enable us to streamline the pathway to commercialization for those that provide the greatest benefit to our customers,” said Bailey.
“We are thrilled to work with a market pioneer like Catalina to help design and build their new generation of digital products,” said Shashank Samant, CEO, GlobalLogic.
Modern digital technologies
Samant added: “There is tremendous opportunity in this market to use the power of modern digital technologies to generate new value for brands, retailers and shoppers alike. We’re excited to be part of that journey.”
Catalina CEO Jerry Sokol added, “Our partnership with GlobalLogic is part of the significant investments we’re making in disruptive technologies, advanced analytics and data science to develop new products and solutions that give our customers a competitive edge when it comes to turning shoppers into buyers and driving measurable growth.”
