ABB Empower Platform Accelerates Customer Sourcing Of Electrification Solutions

ABB’s Empower eBusiness platform, the easy-to-use digital environment that brings together every step in the customer journey, saw record levels of usage among power customers to source electrification solutions in the past 12 months.

While the number of unique users grew by 10 percent, average order value increased by 90%, as new configurators and functionalities enabled Empower users to achieve more on the platform.

ABB Empower - fully integrated digital solution

ABB’s digitalization strategy ensures that we deliver for customers on every level"

ABB Empower is a fully integrated digital solution, from configuring products and generating price quotes, to confirming product availability, ordering and tracking. With complete transparency, customers can order with confidence using data from the platform to drive better delivery performance.

ABB Digital Commerce Leader - Rajat Bhattacharya said: “ABB’s digitalization strategy ensures that we deliver for customers on every level. We continue to invest in Empower to give energy professionals the easiest and most powerful digital tool possible.”

Optimize sourcing and operations

Rajat Bhattacharya adds, “Empower not only makes the entire process simple and transparent for customers – it also enables ABB to optimize our own sourcing and operations, allowing us to continuously improve delivery.”

Available in 17 languages, ABB Empower platform provides users with a complete digital customer experience.

Global reach

More than 7,100 unique users log on to Empower each week. The majority are in the United States of America (USA), with a growing user base in Canada, Latin America, Asia, and Europe regularly using the platform.